How the notebook began.
According to founder and curator Barry Levenson, you can blame it on the Boston Red Sox. After the World Series loss in October 1986, he wandered into an all-night supermarket and bought a dozen jars. In his telling, the mustard aisle offered a thought: “If you collect us, they will come.” That collection became a museum.
Levenson was an Assistant Attorney General for Wisconsin before leaving the law for mustard. The collection’s story and the museum’s public opening are different dates.
“I argued a case before the Supreme Court with a jar of mustard in my left pocket,” he says. “We won!”
Barry Levenson, founder & curator — the museum’s own story
- 1986
The collection begins
On October 28, Barry Levenson bought a dozen jars after the Boston Red Sox lost the World Series.
- 1992
A museum opens
The collection opens to the public in Mount Horeb, Wisconsin.
- 2000
Across the street
The museum moves across the street in Mount Horeb.
- 2009
Hello, Middleton
The museum moves to downtown Middleton and becomes the National Mustard Museum.
The Curator’s full story ↗